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What to write about?
It’s the new year and it seems, from Facebook to Twitter, many people are writing about their goals or asking what others have planned for this, the first week of 2011. Me? I’m faced with writer’s...
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Copywriting Tips: KISS Your Prospects and Customers
Want to know how to write compelling copy that’s easy for your prospects and customers to read? KISS them! While some people equate this acronym with “Keep it simple stupid,” I prefer to use “KEEP IT...
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Gary Halbert’s Timeless Copywriting Tips
Back in April of 1991, when my business was just 2 years old, I had the good fortune of attending a seminar hosted by copywriter Gary Halbert. A legend in the industry (and he probably would have said...
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Tips for Writing Newsletters that Build Relationships
Newsletters – whether in print or online – are a great way to stay in touch with your customers & prospects while building long-term relationships with them. A good promotional newsletter offers...
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Are Newsletters In Your Marketing Toolbox?
When you think of direct marketing promotions, a newsletter probably isn’t the first thing that comes to mind. However, it can be a great direct marketing tool for promoting your product or service. As...
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